Droga Kolinska
Media
Argeta is 1,000 km longer than the Great Wall in China
In the year 2009, Droga Kolinska produced in Izola and Sarajevo and sold, where present on the market, 10,000 tonnes of Argeta, which is 120 million pieces of this tasty spread. This means that every second four people open a can of Argeta. A special achievement is the 100,000,000 produced cans of Argeta. If all 95-gram cans of Argeta produced in 2009 were placed side by side, it would form a line 7,400 kilometres long, which means it would be 1,000 kilometres longer than the Great Wall in China.
In 2009, Droga Kolinska registered a total 12 percent market growth, with the Argeta brand name, in comparison to the year 2008. An optimistic growth is also foreseen for the year 2010:
‘Argeta is one of the leading brand names in our portfolio, right beside Cockta, Barcaffe coffee, Donat Mg, Smoki, and some others. In the year 2007, we decided on a focus strategy. This means concentrating on our key brand names. In this way, we have built Argeta into an even stronger brand name, and we predict a 10 percent sales growth for it in the year 2010. We will achieve this mainly through growth on the existing markets and with expansion onto new western markets. This year we plan to renew the packaging, further strengthen our presence in sales outlets, and introduce another new flavour. Our main business objective is to increase the recognition of Argeta on those markets where necessary, and to further consolidate its position as the most popular and tasty spread among its consumers.’ Plans of Droga Kolinska revealed by Enzo Smrekar a member of the Droga Kolinska Board of Directors.
Argeta paté, number 1 in Slovenia, Bosnia and Herzegovina, Macedonia, and Kosovo
Argeta has a strong market position on all markets where it is present. It is No. 1 by market share in Slovenia, Bosnia and Herzegovina, Macedonia, and Kosovo, and No. 2 in Serbia, Austria, and Switzerland. On markets where it is present in the fish segment, it is a leading brand. The Argeta range consists of 10 flavours: chicken Argeta, Argeta Hot Argeta Light, liver, turkey, salmon and Argeta Tuna, Tuna Siciliana and 2 flavours for youngsters, Argeta Junior Original and Argeta Junior Pizza.
Argeta helps the young
In 2009, the Argeta brand name activities were strongly focused on socially responsible activities, with which Droga Kolinska wanted to help, above all, our youngsters. Thus in Slovenia, Argeta gifted 10,000 primary schoolchildren on their first day of school with an Argeta Packet (timetable, folder, and notebook). Argeta also supports an Argeta class, where it provides scholarships for about 30 pupils (boys and girls) from the Slovenian coastal region. In Serbia, children playgrounds were arranged under the Argeta brand name. In Bosnia and Herzegovina, Argeta gifted children in kindergartens, and in Kosovo, Droga Kolinska on behalf of Argeta donated 10% of the sales value, of each Argeta Junior paté sold, to the SOS Kinderdorf organisation.
